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New mental health campaign launches as UK adults put off seeking help

Bupa UK has today unveiled the second phase of its ‘Is It Normal?’ brand campaign, which focuses on mental health after months of distress brought about by the COVID-19 pandemic. The campaign asks ‘what is normal now?’, aiming to normalise seeking support for mental health by offering reassurance that everyone has their own version of what is ‘normal’.
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‘Bottling up’ mental health issues doubles vs 2019

The British Medical Association (BMA) has warned that the impact of the Covid-19 pandemic could lead to a mental health crisis in the UK unless extra support is provided, as a new study highlights that eight out of ten people have experienced potential symptoms of poor mental health in lockdown, yet almost half haven’t told anyone, with those symptoms planning to delay seeking help until things are ‘back to normal’
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