advo: UK’s ‘Best’ Employee Benefits Intermediary


advo was singled out at the prestigious COVER Excellence Awards as the UK’s best Employee Benefits Intermediary.

The prestigious COVER Excellence Awards celebrate the insurers and intermediaries that are “leading the charge within the protection, life and health insurance space.”

Jamie Tuffield, advo’s head of employee benefits who picked up the award on behalf of advo.

“[The award] was testament to the hard work put in by the whole of advo’s Employee Benefits team who always seem to ‘go the extra mile’ for clients.”


The Employee Benefit category of the awards was one of the broadest. It was open to all intermediaries writing employee benefit business, regardless of product. The judges, who were selected based on a broad range of industry experience, were looking for an organisation that demonstrates an “innovative approach to improved market share, creating new business or enhancing customer’s loyalty” and were looking for evidence of a business that stood out in terms of implementation, scope and a fresh approach.

Colin Boxall, advo’s commercial Director commenting on the award said “the win against stiff competition from some of biggest advisory firms was particularly pleasing and testament to the hard work put in by the whole of advo’s EB team who always seem to ‘go the extra mile’ for clients.”


Michael ‘Eddie the Eagle’ Edwards who hosted the event

The awards were announced on Thursday 10 October 2019 at a black-tie dinner event attended by leading figures of the protection, life and health insurance industry.

In wider awards Bupa was awarded best Group Private Medical Insurance provider with Canada Life winning the Group Income Protection category. Protection Review’s Kevin Carr won Insurance Person of the Year and Swiss Re’s Ron Wheatcroft was given a very special Lifetime Achievement Award to an emphatic standing ovation.


  Ron Wheatcroft

About Wheatcroft, COVER editor said at the event: “This individual started his career in life insurance in 1968, a career which has incredibly surpassed 50 years. An ‘all round good egg’ according to one leading industry figure, his knowledge of the marketplace is encyclopedic and he has a passion for protection that few will ever match.”


You can find out more about the Cover Excellence Awards here.