POSTED: February 16 2022
advo’s Direction of Travel

advo’s Direction of Travel

2022 is advo’s 25th anniversary year!

During this time advo has been fortunate having the ability to ‘see over the hill’, to spot market trends and adapt, allowing us to grow and thrive, successfully managing the employee benefits of global brands and household names from all around the world alongside thousands of other clients. In our Silver anniversary year, we remain one of the few significant UK advisory firms in private ownership.

Originally a specialist health insurance intermediary we adapted to encompass wellbeing and later a focus across employee benefits, creating our own technology platforms to help manage and promote staff benefits. Over the last five years supporting our SME clients with HR advice and payroll services.

During this time our core culture has always been ‘client first’, whatever needs to be done to ensure we deliver our best service possible.

The market is again undergoing tremendous change post pandemic and post Brexit. We foresee a shift in what larger companies need with increasing globalisation and local legalisation, how staff are supported, staff benefits are managed and advice delivered.

advo’s strategy on delivering PLC style benefit delivery to the SME community, backed by HR and payroll, will secure our future independence and continued growth but will increasingly see advo’s much larger clients becoming non-core to our business as our technology platforms are tailored ever-more to smaller and mid-sized employers that often require all three services of benefits, HR and payroll.

There is clear realisation that you cannot be all things to all people, as such advo is moving away from the large corporate market to work with SMEs with under 300 employees.

Larry Bulmer, advo’s CEO outlines the winning strategy:

“We are clear where our future lies. It is to focus on continuing to work with like-minded clients where we can make a real difference to the health and wellbeing of their staff. To provide a hire-to-retire people support making sure managing their payroll and auto-enrolment is hassle free.”

advo’s ‘One’ technology platforms are unique allowing SMEs to manage their reward, support and pay staff through a single log-in. Larry continues “It is our aim to continue to allow smaller employees to compete and retain talent in direct competition with larger corporate clients. Here’s to the next 25 years!”