POSTED: February 24 2023
advo Adviser Finalist in the Women In Protection Awards
Award Finalist

Women In Protection Award Finalist

advo’s Sue Smith has been announced as a finalist in the Women in Protection Awards as the ‘Adviser of the Year’.

The awards aim to ‘celebrate the leading women within the life, protection and health insurance industry’.

Sue is advo’s current Head of Private Clients, a profitable part of the organisation. Throughout Sue’s long career she has been committed to raising industry standards and has been active for many years with industry trade association AMII (Association of Medical Insurers and Intermediaries) as a founding member, committee member and Vice Chair helping to support and create today’s compliance structures.

Sue,on hearing she is a finalist for ‘Adviser of the Year’, commented

“I am absolutely delighted to be singled out as a worthy finalist by my peers.  I like to think I lead by example and am still able to demonstrate that a ‘lady of a certain age’ can keep pace with any member of the younger generation. It may be my 35th year as an adviser, but my passion for doing the very best for my clients remains as strong as ever.”

advo’s Executive Director, Colin Boxall, said of Sue

“She is a true force of nature. I have never worked with anyone with the same levels of commitment and care for ensuring the clients she is responsible for receive everything they are due. Her polite but persistent approach invariably obtain the best results whether overcoming a claims problem or obtaining a best price and is an inspiration to our newer advo advisers.”

Colin added

“I believe advo is a beacon for diversity in our industry. We are a mixed gaggle of ages, personalities, cultures and backgrounds, but gelled together over our passion about doing the best for our clients and colleagues.”

advo’s Commercial Director, Lucy Pearce, our Head of Employee Benefits, Lucy Irvine and Ellie Sultana, Employee Benefits Account Team Manager were also notable award nominees.

You can find out more about the Women in Protection Awards here.