POSTED: April 12 2017
Gold medalist Ellie Simmonds becomes a Vitality Ambassador as Vitality Health launches a new fitness campaign.

Gold medalist Ellie Simmonds becomes a Vitality Ambassador as Vitality Health launches a new fitness campaign.

Vitality has announced a partnership with Ellie Simmonds OBE, five times Paralympic gold medallist and British swimmer, who takes on the role of Vitality Ambassador.Ellie joins current Vitality Ambassadors Jessica Ennis-Hill, Maro Itoje, Joe Root and Jonny Wilkinson.

Vitality partners with leading sports figures, teams and events to amplify the message that small changes to a person’s daily lifestyle can have a profound impact in later life. Research by the health and life insurer has found just 150 minutes of exercise per week can extend a person’s life expectancy by up to three years*.

Vitality have confirmed that as a national sporting hero, Ellie will be using her passion for healthy living to inspire and motivate people to make positive changes to their health and wellbeing. In her role as a Vitality Ambassador, Ellie will also use her experience to offer practical advice to help people take achievable steps towards lifelong wellness.

Ellie Simmonds OBE, British Paralympian Swimmer and Vitality Ambassador, said: “I’m proud to be joining Vitality as an Ambassador. Health and wellbeing is really important to me and I’m looking forward to helping and inspiring others to make positive lifestyle changes. I truly believe everyone should have the opportunity to live a healthier and happier life so I’m excited to work with Vitality alongside the other influential sporting Ambassadors.”

Elli’s announcement as a Vitality ambassador comes as the Health insurer also launch their ‘Bring a Ball’ campaign.

‘Bring a Ball’ aims to boost the nation’s health and is supported by the Vitality sports ambassadors including England Cricket captain Joe Root, Olympic gold medallist Jessica Ennis-Hill and England Rugby’s Maro Itoje, all who have thrown their weight behind the campaign with an aim to inspire the nation to get active through ball sports.

The campaign is prompted by further research conducted by Vitality found the main barriers preventing people from taking part in sport or exercise include time constraints (31%), cost (21%) and lack of enjoyment (19%). To overcome these barriers, the campaign encourages people to take part in fun ball sports and to share photos of their friends and family playing games. Vitality will also be giving away various sports balls throughout the summer months, and giving the public a chance to upgrade their old, worn out equipment.

Based on analysis of 6,600 members over the course of 12 months, Vitality found that previously sedentary people who increased their activity levels to the Government recommended 150 minutes a week saw their life expectancy boosted by more than three years (3.1 years).

You can read more about Ellie and her incredible achievements here.

You can read Vitality’s full press release for Ellie here.

You can read Vitality’s full press release for ‘Bring a Ball’ here.

You can view Vitality’s video of ‘bring a Ball’ here.


*Analysis of 6,600 members over the course of 12 months using Vitality Age, the online assessment (questionnaire) that measures aspects of wellness, including exercise, nutrition and stress, to reveal members’ physical body age compared to their actual age.