POSTED: April 11 2016
ADVO Group announce the acquisition of Celerity Payroll Limited

ADVO Group announce the acquisition of Celerity Payroll Limited

ADVO Group Limited are pleased to announce the acquisition of Celerity Payroll Limited, a Newhaven based payroll & BACS Bureau, trading under the name of Payline, for an undisclosed sum. ADVO, known for expertise in managing employee benefits, are establishing themselves as a major new provider in online technology systems for benefit management and communication. Payline delivers online payroll and auto-enrolment solutions to over 250 employers through their in-house HMRC licensed systems.

ADVO’s focus is the SME and smaller corporate market making the acquisition of Celerity an ideal complement.

ADVO’s CEO, Larry Bulmer confirms “We see a perfect synergy between Payline and ADVO in culture and move to online technology. We believe many ADVO clients would like the reassurance of linking payroll with staff benefit management saving time and money. Our ADVO Online client portals allow SMEs and smaller corporates access to benefit provision and communication previously the preserve of large corporates”.

Colin Boxall, ADVO’s Commercial Director added “It is our aim to bring together Finance and HR under one system allowing full reporting, management and staff communication across all sectors with essential business and staff services linked and supported by expert advisors. This will be completely new for UK businesses”.


Notes to editors

About ADVO Group
The ADVO Group encomapsses employee benefit and wider health and wellbeing management for just under 1,000 employers both in the UK and around the world with a focus on the SME and smaller corporates, in addition to personal individual advice on health insurances. ADVO uses in-house systems, available to all clients, to allow better management of multiple staff benefits, that extends to staff benefit portals and flexible benefit platforms.

About Celerity
Celerity Payroll Limited, trading as Payline Payline looks after 250 employers managing payroll with online payslips and services. Payline has HMRC approved auto-enrolment software with many of the UK’s Pensions providers.

For more information please contact:

Larry Bulmer, CEO

Colin Boxall, Commercial Director

ADVO House, St Leonards Road, Maidstone, ME16 0LS
T: 0845 257 8833