POSTED: November 01 2016


ADVO Group Limited are pleased to announce the acquisition of HR Experts Limited (HRE), an HR Consultancy previously part of Broker Direct PLC, for an undisclosed sum.

ADVO, known for expertise in managing employee benefits, are establishing themselves as a major new provider in online technology systems for payroll, benefit management and communication. ADVO is an Investors in People Gold accredited company that places customer care at the heart of everything they do.

HR Experts offers SMEs all the protection and advantages of having an in-house HR team to ensure compliance with legislation while supporting and advising to ensure best employment practice. HRE will continue to provide specialist HR advice and support while working to bring Clients access to ADVO’s own technology to allow wider access to HR services and to enhance the current proposition.

ADVO’s focus is the SME and smaller corporate market making the acquisition of HR Experts an ideal complement.

ADVO’s CEO, Larry Bulmer confirms “The addition of HR Experts into our group allows us to complete our vision of delivering individual specialism while linking wider HR, employer benefits, payroll and support to those clients that need more.”

Gill Mateo, ADVO’s Operations Director added “It is our aim to bring together Finance, staff benefits and HR under one technology system allowing full reporting, management and staff communication with essential business and staff services linked and supported by expert advisors.”

Carly Gregory of HR Experts went on to comment “there is a synergy of clients and culture between ADVO and HRE that makes this a great match. ADVO’s experience of online technology will allow us to deliver more enhanced services for our clients. We are very much looking forward to working with ADVO.”


Notes to editors

About ADVO Group
The ADVO Group encomapsses payroll, employee benefit and wider health and wellbeing management for just under 1,000 employers both in the UK and around the world with a focus on the SME and smaller corporates, in addition to personal individual advice on health insurances. ADVO uses in-house systems, available to all clients, to allow better management of multiple staff benefits, that extends to staff benefit portals and flexible benefit platforms.

About HR Experts Limited
The aim of HR Experts is to allow SMEs employers access to all the protection and advantages of a professional HR team.

For more information please contact:

Larry Bulmer, CEO

Colin Boxall, Commercial Director

ADVO House, St Leonards Road, Maidstone, ME16 0LS
T: 0845 257 8833