The role of technology in attracting & retaining employees


The challenges in finding, recruiting and retaining employees have never been more difficult. The University of Lincoln’s Head of Reward, Ian Hodson, speaks about how technology is now more than just a business function enabler.

Instead, Ian Hodson believes that technology “is a cornerstone of company culture where paper laggards lose out to the forward-thinking technologically advanced organisation,” he outlines his views.

“Just as technology is having a transformative impact on every industry and business, so too is it impacting recruitment, retention and motivation of staff. A mere five or ten years ago, businesses would often provide better technology than employees would have at home. That has completely flipped, and it is the employee that now has the latest gadgets, laptops, apps, and smartphones.

With the culture of the peer review where TripAdvisor will tell you where the best places to go are, we’re seeing the rise of workplace reviews with sites like Glassdoor, which review every aspect of an employer from its culture, hiring practices, salary, and perks. Expectations of employers are far greater and with technology moving at a pace, getting the ‘wow’ factor is increasingly difficult.

There are, however, many other technologies that are going to add value to your employee’s roles, which aren’t just about helping them do their jobs; it’s about giving them the best, most advanced tools that demonstrate you’re investing in them. This is all in addition, of course, to competitive pay, a good work/life balance, bonus schemes, training, and staff social events.

With the increase in the number of employers, it’s becoming more important than ever to focus not just on finding employees, but keeping them too, and employers now need to look further than the typical benefits. It’s quite easy to make a business case for a piece of technology – expenses for example – which can be built on the savings it brings to the business. But, whether it saves you money or not, you’ve got to invest in technology because, quite simply, it’s how you’ve got to be seen to do things.

The onus really now is on the employer to provide the very best working environment, not just to help aid productivity, but because it truly does affect how long employees will work with your company.



This article was first published on HR Grapevine. You can see the article here.