Simplyhealth wins customer commitment award


Simplyhealth is proud to have won the Customer Commitment award at the 2012 UK Customer Satisfaction Awards. The awards are organised by the Institute of Customer Service (ICS) and recognise organisations and individuals that have implemented successful customer service strategies.

Mark Day, Customer Services Director at Simplyhealth says: “We’re delighted to have won this award as it shows that we are ahead of the field when it comes to showing genuine commitment to our customers. Doing the right thing and delivering excellent personal customer service is at the heart of everything we do. We are never complacent and are always looking to improve the experience of our customers, and it’s great to see this recognised by the Institute of Customer Service.

“Many people now recognise Simplyhealth’s brand promise of ‘we can be bothered’. This is about always going the extra mile for our customers and doing more than they expect. We try our hardest not to keep our customers waiting in long queues when they call, or present them with a number of complex automated responses. We just make sure that they can get straight through to a friendly person, who is based in the UK and wants to help. We’re always striving to pay claims quickly and we ensure that our private health insurance customers have a dedicated contact to help them through complex claims, so they can concentrate on getting better.”

A panel of Institute members and industry experts judged the entries and the winners were announced at the London Marriott Hotel, Grosvenor Square on the 6th March 2012. Other finalists in the category were ASDA, Homebase, INGDirect, Philips, and Sainsbury’s Finance.

As published on 7th March 2012