Simplyhealth launches app to help back pain sufferers


Healthcare provider Simplyhealth has announced the launch of its first free Apple and Android app. The Simplyhealth Back Care app, found in the Apple Store and Google PlayTM will provide users with tips and advice on how to maintain a healthy back as well as offering suggested exercises for people already suffering with back pain.

Simplyhealth has teamed up with BackCare, the UK’s national charity for back and neck pain, to launch the latest app on 9 September 2013. The app will be promoted in a national television advertising campaign, and will help to raise awareness of the problem of back pain and the charity. For every download, Simplyhealth pledges to donate £1 to BackCare, up to £120,000.