Sebastian Coe appointed as a strategic Advisor and Ambassador of PruHealth and PruProtect’s leading wellness programme, Vitality


PruHealth and PruProtect are privileged to announce a relationship with Sebastian Coe,
which will see him serve both in a strategic capacity as an Advisor to a newly-established
Vitality Advisory Board, as well as an initiator of positive lifestyle change through his role as
a Vitality Ambassador. As a double Olympic gold medallist and Chairman of the British Olympic Association, Sebastian Coe possesses a unique blend of attributes from the disciplines of sport, leadership, business and administration, which will add immensely to the ongoing strategic development of PruHealth and PruProtect’s leading global wellness programme, Vitality.

As an inaugural member of the Vitality Advisory Board, a sub-committee of the board of
directors of PruHealth and PruProtect, Sebastian Coe will provide guidance in developing
Vitality’s critical areas of distinctiveness, such as those relating to partner and network
development and consumer and corporate engagement, as well as help steer the public
policy debate around the importance of preventative health and wellness.

Sebastian Coe says: “I am a firm believer that everyone can take small steps today that will
dramatically improve their wellbeing over the long-term, regardless of their current state of
health. It was this philosophy that attracted me to the Vitality programme. For more than a
decade, the programme has demonstrably improved the lives of millions of people by
understanding their unique risk profiles, and I look forward to contributing to the further
development of the programme and incentivising people to make positive lifestyle changes.”

Vitality encourages people to set achievable health goals, makes it easier for them to get healthy and rewards them for doing so. Sebastian Coe’s involvement creates a new channel  through which Vitality can engage with and motivate members. According to Nick Read, Director of Vitality: “We are delighted to be working with Sebastian and are privileged to have someone of his calibre giving us the benefit of his experience, both from having been a professional athlete and from the experience he has gained since, in helping to get people excited and engaged with healthy activities and lifestyles. He has been an inspiration to thousands of people across all generations and I am certain his sporting, political and business skills will be invaluable in taking Vitality to the next level.”

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