RSA engages in success at the 2012 CIPD People Management Awards


RSA scooped the award for Employee engagement at this year’s Chartered Institute of Personnel and Development (CIPD) People Management Awards after demonstrating an impressive array of tactics to boost engagement within the organisation. In recognition of its ingenuity, RSA was also announced as the overall winner of the 2012 People Management Awards at an award ceremony held last night in central London, where thirteen other winners were also recognised.

Five years ago RSA was experiencing low morale, generating disappointing financial returns, managing board takeovers and struggling to recruit the right talent. However, by recognising the capability of its own leaders, RSA was able to turn the situation around and now proudly claims to be “the world’s most engaged insurance company”. As well as significantly improved mean engagement scores at RSA (rising from 3.80 in 2008 to 4.34 in 2011, using Gallup’s Q12 methodology), the organisation was able to clearly demonstrate the impact this has on the business. RSA’s ability to highlight a positive correlation between a team’s engagement levels and customer satisfaction, as well as new business growth, clearly demonstrated the value of its employee engagement programme.

Commenting on the awards, Peter Cheese (pictured above), CEO at the CIPD and member of the final judging panel for the Awards, said: “At a time when an average of less than four in ten employees report being engaged at work*, RSA provides a positive example of how and why employee engagement levels should be a focus of improvement for employers. We know that strong employee engagement drives higher productivity and better business outcomes and it was great to see this demonstrated via RSA’s work.

“RSA impressed the judges with the extent and depth of measures used to boost engagement at the organisation and its commitment to the programme despite dealing with organisational change. Initiatives such as RSA’s ‘leading through change’ training programme, provided to all of its 1,100 managers and its 300th birthday celebrations which engaged employees in committing 40,000 hours in volunteering and raising £750,000 for good causes, particularly stood out.”