Britons don’t believe they can run beyond their 50s according to new research from Bupa which found that 93% of people aged 50 to 65 do not run. The study uncovered that even amongst regular runners there is a big drop off once people reach 50, with one in four people in their late 30s and early 40s saying they run, but only one in ten people do so aged 50 and over. Furthermore, almost 60% of UK adults claim once they are over the age of 50 their body will no longer be up to running. To dispel this myth Bupa is working with ex Royal Correspondent and TV presenter Jennie Bond, who at 63 and a non runner, will take on her first 10k in her 60’s at the Bupa London 10,000 on Sunday 25 May 2014.
The research was conducted as part of Bupa’s Your First Step campaign, which aims to inspire people of all ages to take on a new fitness goal they didn’t think would be possible. Jennie is the first of three celebrities that Bupa will be helping to meet their fitness challenge.
The findings uncovered that 51% of Brits believe running is only suited to those in their 20s and 77% of people aged between 50-65 believe theres no one their age who inspires them to run. However almost a third of people aged 65+ said they would be prepared to take on a challenge, such as a run, to prove to friends and family they can still do it. Jennie will show older people that running can still be an activity for them, by demonstrating that with the right support, you can take on a running challenge no matter what your age. To help Jennie achieve her goal, Bupa will provide support from physiotherapists at Bupa Health Centres, including a fitness test and a training plan.
Jennie Bond said “Like a lot of people my age I’m not a runner, so the thought of completing the Bupa London 10,000 at 63 is daunting. It’s difficult to know how to start training for an event like this but Bupa is providing me with the support to get me to the start line in peak condition. It will be great to start and finish this challenge at a place where I have such fond memories, The Mall!”
Bupa Physiotherapist Simon Fairthorne said: “Bupa’s research shows that people are doing less exercise at an age when they would benefit hugely from improving their fitness. We’re not suggesting people should set an extreme challenge, taking your first step to any goal will help improve your health, whether it’s a 5k or 10k. Age shouldn’t be an excuse not to get active, it is never too late to make a change and Bupa is here to help you.”
The Bupa London 10,000 takes place on Sunday 25 May. Runners can find advice on training, race day preparation and recovery on the Bupa Running website www.bupa.co.uk/running.
As published on www.bupa.com.