International Art Consultants (IAC) partnered with British Council for Offices (BCO) to produce a report on the latest trends and Best Practice in art in the workplace. 90% of the survey respondents display art on their premises and 86% of them think that art is more relevant than ever in today’s office environment. The report, based on a survey with BCO members supported by an extensive qualitative research, reveals that the incorporation of art in the contemporary office not only inspires creativity and improves individual and collective wellbeing but it can significantly increase productivity especially when employees are asked to be involved in the art selection process. The report shows evidence from a recent research conducted by Exeter University which has proven dramatic improvements in productivity when staff is allowed to configure their own immediate office environment (1).
Art may also help retain staff in the workplace and make the office a destination of choice in the era of home working and wireless offices. 93% of survey participants agreed that art makes the workplace more welcoming for employees and visitors alike.
The publication, available online on IAC’s website, covers additional benefits of workplace art including positive impact on brand reputation and marketing strategy (2) and introduces Best Practise guidelines to implement an appropriate art strategy which will enable decision makers to overcome challenges of workspace design and financial constraints.
‘I believe strongly in the ability of art to transform the workplace into a more aesthetic, creative and productive environment’ – says Alex Heath, MD from IAC.
International Art Consultants embarked on this project to present a fresh approach to art in the workplace since their last research work “Art Collecting: The Benefits for your Business” was published ten years ago. BCO members as well as senior management from independent companies have significantly contributed to the survey with insights and case studies that reflect how their business and workforce have been benefited from a sound and consistent art strategy.
(1) The Identity Realisation Research (IDR) has been conducted by Dr Craig Knight. For more information see www.indentityrealization.com
(2) Majority of respondents think the main reason for art in the workplace is ‘to decorate the office’ (chosen by 82 respondents), followed by ‘to communicate corporate image/values’ (75 respondents). 59 respondents (59% of total sample) said that art was chosen ‘as a financial investment’. Most respondents (over 90%) felt that art ‘makes the workplace feel more welcoming’; the next most popular answer was ‘stimulates creativity in staff’ (60.8%)