Des Benjamin is appointed President of the Institute of Customer Service


The Institute of Customer Service, the UK’s professional body for customer service, has appointed Des Benjamin, chief executive of healthcare provider Simplyhealth, as its new President.

The role of the President is to represent the Institute in promoting awareness of the importance of customer service excellence and professionalism.

Des Benjamin comments: “It is an honour to represent the Institute and to build on it its reputation for setting standards and demonstrating the tangible business impact of customer service. There has never been a more important time for business and political leaders to grasp the importance of customer service to the success of organisations, the employability of individuals, and the UK economy as a whole. I’m looking forward to working with the Institute and its members to promote the business value of customer service excellence.”

Mary Chapman, chairman of the Institute of Customer Service adds:
“I’m delighted that Des Benjamin has agreed to be our President. Des has a track record of building sustainable business success based on a distinctive service ethos. His appointment will be huge asset to the Institute, our members, and the business community in general.”


As published on on 08th may 2012