Bupa explores the future of digital healthcare in Health Futures Conversation


digital healthBupa, the global health and care company, alongside the Digital Social Media Leadership Forum (DSMLF) convenes thought leaders and digital experts from a range of industries to explore the future of digital healthcare. The Health Futures Conversation explored the ways in which digital and mobile health could potentially tackle some of the world’s biggest health challenges including non-communicable diseases (NCDs) such as cancer, diabetes and heart disease.

The phenomenal growth in mobiles and smartphones means that by 2020, there will be 12 billion mobile devices connected to the internet and 1.2 billion people using mobile apps. The forum explored how digital and mobile can be used as key channels in the prevention of NCDs.

Dr. Paul Zollinger-Read, Bupa’s Chief Medical Officer, delivered the keynote speech and offer his thoughts on Bupa’s digital health innovation with perspectives from its businesses across the world including Spain, the UK, Poland, Australia and New Zealand. He reflected on his experiences as global Chief Medical Officer at Bupa and previously as a doctor and senior health official in the UK. He explored the importance of workplaces as a health system through which employers can support their employees in prompting healthy behaviour change.

Andrés Martín Diana, Global Digital Health Director at Bupa, took part in a panel discussion on m-Health and patient empowerment through greater access to health information, in addition to Bupa’s global mHealth initiative with the United Nations agency, the International Telecommunication Union (ITU). The initiative, ‘Be He@lthy, Be Mobile’, harnesses mobile technologies to help reduce the social and economic burden that NCDs generate to deliver text and mobile-based prevention advice by working with national governments around the world – namely Costa Rica, Senegal, Zambia, Norway, and the Philippines.

Also featured at the event were speakers from IBM and start-ups babylon, a provider of virtual healthcare services for busy workers, sleepio, an online CBT sleep programme, and Zesty, a leading European digital health company which provides on-demand access to healthcare appointments.

Dr. Paul Zollinger-Read, Chief Medical Officer, Bupa commented: “Over the last twenty years there has been a transformation in the possibilities for patient care through digital and mobile technology.

“As an innovative digital business we’re excited about the possibilities for the next twenty years, whether that’s digital doctor’s appointments or even 3D organ printing – all in pursuit of our purpose; longer, healthier, happier lives.”

Full press release on www.bupa.com