As survey reveals most kids in the south of England would get out more if streets were safer. Allianz Insurance is getting involved in Road Safety Week 2012, coordinated by the charity Brake, as part of a national campaign to make roads safer for children, families and adults on foot and bicycle. Allianz Insurance is joining thousands of other organisations, schools and community groups promoting life-saving awareness during Road Safety Week. They are displaying a Road Safety Week banner in Guildford on the side of their building on Ladymead in order to raise awareness of the Road Safety Week campaign and to encourage motorists to drive safely.
Road Safety Week this year sees the launch of a major campaign calling for safer streets and communities for children and adults on foot and bike. Brake is appealing to drivers to ‘GO 20’ in built up areas, to help protect pedestrians and cyclists, and to enable people of all ages to get out and about for their health, enjoyment and to get to work or school.
GO 20 is being launched through events and demonstrations around the UK, where Brake and local partners are highlighting that slower speeds in towns, cities and villages can help deliver a post-2012 legacy of active communities, and prevent devastating casualties.
A survey of 475 children in the South of England, (19 Nov) by Brake and partners Brain Injury Group and Specsavers reveals how children are affected by danger from fast traffic:
- Three in four (74%) say drivers need to slow down around their home and school
- Three in four (74%) say they would be able to walk and cycle more if roads in their neighbourhood were safer
- Nearly half (48%) say they have been hit or nearly hit while walking or cycling, and more than half (55%) worry about being hurt by traffic when out and about
- Three-quarters (76%) said they would like to walk and cycle more than they do at present
- 77% would like more traffic-free cycle paths in their area, and 60% would like more footpaths, pavements and crossings, which they could use to get to school, the park, shops or to see friends
- 44% said they are not allowed to walk unaccompanied and 46% said they are not allowed to cycle unaccompanied.
Government statistics also show that every day in the UK, seven children and 19 adults are mowed down and killed or seriously hurt when on foot or bike, causing appalling anguish and suffering.
Julie Townsend, deputy chief executive at Brake, says: “We’re delighted Allianz Insurance is flying the flag for road safety by getting involved in Road Safety Week. Road Safety Week this year is about us working together as communities to make streets safer for kids and adults to get out and about. Everyone should be able to walk and cycle in their neighbourhood without fear or threat. It’s a basic right, and important to people being able to live active, happy lifestyles. The GO 20 campaign is about defending that. Anyone who drives can make a difference by slowing down to 20 or below in villages and towns: you’ll hardly notice the difference to your journey, but you’ll be helping to protect people on foot and bike, and making our communities safer, happier places for everyone.”
Valerie Robinson, Community Affairs Advisor at Allianz Insurance says:“We are proud to be backing Road Safety Week and joining Brake in calling for action to protect people on foot and bicycle. At Allianz Insurance we think it’s so important to enable children, families and people of all ages to walk and cycle in their own communities without being endangered, which is good for your health and wellbeing, and the environment.”