ADVO Group at the twelfth annual HR Directors Summit


Now in it’s twelfth year, the HR Directors Summit is one of the largest and most highly anticipated events within the HR industry. This year’s summit, hosted at Birmingham’s ICC, brought together an amazing array of more than eighty guest speakers, one-thousand HR Directors and over eighty exhibitors.

The event’s programme was tightly packed into a two day schedule and featured speakers from some of the world’s biggest brands such as BBC, Facebook, Nestle, Time Warner International and Coca-Cola Enterprises, to name a few. Many of the keynote presentations dealt with some of the biggest issues the HR industry faces today such as the changing future of HR, human capital management and attracting top talent.

One of the key exhibitors and sponsors of this year’s event were ADVO Group, a multi-award winning employee benefit consultancy. Providing a set of employee benefits has undoubtedly become a vital component of HR strategy for driving employee engagement, wellbeing and staff retention. However, it seems there was a common issue felt by many at the event with regard to the management and communication of employee benefit packages, as ADVO Group’s Commercial Director, Colin Boxall explains “Meeting with a wide range of HR Directors it is apparent that the majority of employers face the same problem, the management and effective delivery of staff benefits. Money is spent but the staff appreciation in many instances is low”.

The relevancy and need for the supportive technology service that runs alongside ADVO Group’s managed employee benefit packages seemed apparent. Colin Boxall further commented “We saw the exhibition as an excellent opportunity to gage opinion on ADVO’s focus on delivering supportive technology. It confirms that there is increasing desire of employers of all sizes to use technology effectively to manage, deliver and communicate benefits. Feedback we received however confirmed that this often comes at a prohibitive cost for SMEs and smaller / mid-sized corporates”.

The desire to enable such technology to be utilised across business of all sizes is something ADVO Group were keen to express. Colin Boxall commented “ADVO’s focus is the further development of our own unique technology. It is our aim to support our clients in all employee administration, in fact to support the whole journey with their employer. Currently we provide online multi-benefit management and employee access to benefits including Total Reward Statements with technology fees covered by traditional broking. Although ADVO Online remains ‘cutting edge’ we want to take this further incorporating full flex, HR and payroll linking back to benefit management to make technology available to all employers and not just larger corporates”.

For more information about the event please visit

To find out how an employee benefit solution from ADVO group can benefit your business speak to one of ADVO Group’s expert and fully independent advisors today on 0845 2578833 or email


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Notes to editors –

About ADVO Group Limited

Established in 1997, ADVO Group is an employee health benefit advisor looking after the requirements of many customers from small businesses up to multi-national organisations.

Recognised as an Investor in People organisation, we understand the importance of continuous training for our staff. Our forte is exemplary customer service as proven by over 97% of customers staying with us each year.

ADVO Group is building on its reputation by further developing its unique online customer management facility – providing real-time access to policy information for customers.

Whatever the circumstances, ADVO Group will source an appropriate, cost-effective solution to your employee health benefit needs.

Advo Group is authorised and regulated by the Financial Conduct Authority (FCA) for the conduct of General Insurance Business. Also, we are Founder Members of the Association of Medical Insurance Intermediaries, and the British Insurance Brokers Association.

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